Responsible Design
As a creative storyteller my goal is to elicit the most authentic human response, at every touch point, to align with both the business and audience needs.
A small sample of my work.
Survivor Series
Capturing stories of survival and resilience / Photographer: John Halpern
Brand Launch
Internal and external campaign to launch the Nuvance Health brand. / Agency Partners: Monigle; SPM
Internal Brand Launch: Video
Internal Teaser Campaign
External Brand Launch: TV Spot
External Brand Launch: Social
Campaigns
We’re on the move!
Campaign to get employees excited about moving to a new, adjoining patient pavilion that had been under construction for a few years. It Included outdoor banners, yards signs, decals and posters with department-specific messaging in the existing building, screensavers and audio tours.
Patient Center(ED)
Targeted specifically at the Emergency Department staff to align with the “we’re on the move” campaign, as well as patient-centered care initiatives.
What’s Your WHY?
Peer-to-peer campaign to encourage employees to get vaccinated.
We’re #NuvanceHealthStrong
Promoting camaraderie and support for the community and those on the frontlines.
“Meet the Doc” Series
“Meet the Doc” and “Let’s Talk…” (Q&A) video series - part of the on-boarding tool kit for Nuvance Health providers. / Production: J6 Mediaworks
Leadership Event Series
“Leading Towards Excellence”- Health Quest’s quarterly themed leadership events.
Capturing the brand
Building an image library for Nuvance Health / Photographers: Millrock; John Halpern
Retail
Artcarved and TRITON Jewelry
Print and Digital Ads
Verizon Wireless
In-store print and digital signage
Direct Response.
Pitney Bowes - B2B lead generation
Miniature envelope/brochure inset in a 9x12 piece of plexiglass, delivered via FEDEX . Audience: Decision makers at Fortune 50 companies; Call to action: Go online to fill in a survey.; Offer: Get a free $50 gas card on completion. Response rate 24%+
