Whether you require a single asset or a turn-key campaign, I have the experience (and network) to deliver creative that aligns with both your business and audience needs.
25+ years experience providing creative solutions for a diverse client base in a broad range of industries, from healthcare to finance, telecommunications to luxury goods. Expertise in brand and creative strategy, integrated campaigns and CRM (B2B and B2C). An excellent communicator, with the ability to collaborate effectively with others and solve problems quickly and efficiently in a team environment.
AREAS OF EXPERTISE
Management; Creative Strategy; Creative Direction; Brand Marketing; Visual Communications; Digital & Print Production; Photography Art Direction; Identity Development; Budgeting & Timelines
PROFESSIONAL EXPERIENCE
Monigle Associates, New York, NY
Creative Director, Implementation
(Current)
Lead the implementation team to develop and create assets that activate the new visual expression of the brand and deliver on strategic business goals
Team management; Brand governance; Creative Strategy; Creative Direction
Clients include: Optum; Stanford Medicine; Providence; Cook Children’s; Memorial Hermann; Willis Towers Watson (WTW);
Nuvance Health, LaGrangeville, NY
Manager, Creative Services
(2016-2021)
Build and manage an in-house Creative Services department to support Marketing, Internal Communications, Foundations, Graduate Medical Education/Residency Programs and Continuing Medical Education.
Team management; Brand governance; Creative Strategy; Creative Direction; Design & Production
Key achievements:
• Created an in-house Creative Services department significantly reducing costs for design services
• Created a system-wide Creative Services process to request and track projects via the intranet
• Consolidated design and created brand guidelines for legacy Health Quest hospitals and medical practices
• Key contributor in development of Nuvance Health’s brand platform and visual identity
• Team leader for Nuvance Health’s internal brand launch
RAV Design Inc, New York, NY
Owner/Creative Director
(1996-2016)
Creative direction and strategy for advertising and marketing agencies that support globally recognized clients. Collaborate with cross-functional teams on creative projects and marketing strategy. Provide innovative concepts, branding and identity development, photo shoot direction, and management of print and digital production.
Onsite agency support
Hill Holliday, New York, NY
(2007-2013)
Clients:
Verizon Wireless | Shopper marketing/retail; Print; OOH and CRM (B2B and B2C)
Pitney Bowes | Direct Marketing (B2B)
FCB, New York, NY
(1997-1999)
Clients:
USPS | USA Philatelic Catalog; Stampers Program
AT&T | CRM (B2C)
Offsite agency support | Ben Marketing, Brann Blau, Draft FCB; Ogilvy & Mather, Poppe Tyson, Rauxa Direct, SK&R, TRANZACT, Westwayne, YPM
Offsite client support | Financial Services: Citibank; HSBC; JP Morgan; Norwest Mortgage; People’s Bank; Washington Mutual; Wells Fargo | Healthcare: Johns Hopkins Medicine; Neway Fertility; New York Blood Center; PeriGen | Retail: ArtCarved Jewelry; Dasani; Gerber; See-Doo Sport Boats; Jaguar; Samsung; Sarah Lee | Telecom: AT&T; DirectTV; Sprint; Verizon Wireless; | Travel & Hospitality: Alamo Car Rental; British Airways; Celebrity Cruises; Holiday Inn
TRANZACT, Fort Lee, NJ
VP, Creative Director
(2006-2007)
Managed a creative department that supported online and offline projects for TRANZACT’s Fortune 1000 clients. Developed strategic initiatives and provided creative direction for in-house corporate materials and integrated marketing materials (Direct Mail, Web, Telemarketing).
Clients:
Alltel; DIRECTV; HSBC; NASCAR; SIRIUS Radio; Sprint Nextel; The New York Times
Key achievement:
Key contributor in launching an online, consumer rewards program
Clarion Marketing & Communications, Greenwich, CT
Art Director/Designer
(1994-1998)
Creative direction and design; photoshoot direction; supervision of illustrators; management of print production
Clients:
British Airways; Chase Manhattan Bank; Citizens Telecom; First Fidelity Bank; Fleet Bank; Frost Bank; Southwestern Bell; Dreyfus Funds; Disney | B2B mail packages; Collateral; CRM; DR mail packages; DR print ads
Key achievement:
Key contributor in creating B2B and B2C collateral to launch British Airways’ new routes from San Diego and Arizona to London
Spanfeller Graphics, Brewster, NY
Designer
(1992-1994)
Design, production, and typesetting
Key achievement:
Learned the fundamentals of printing and how to create dynamic pieces at the lowest possible price to effectively meet the needs of budget-conscious clients..
EDUCATION & CERTIFICATIONS
Master of Arts, Women’s History, Sarah Lawrence College, Bronxville, NY
Bachelor of Fine Arts, Graphic Design, SUNY Purchase, Purchase, NY
Associate of Applied Science, Advertising/Commercial Art, SUNY Dutchess, Poughkeepsie, NY
Certificate Web Development, HTML; CSS, Noble Desktop, New York, NY
Certificate in Coaching, Leadership and Human Capital Management, New York University, New York, NY
Sitecore Experience Platform - Marketing, Online Certification